Capturing the sights and sounds of the annual Sugar Maple Music Festival was a great way to close out the summer. The energy and atmosphere of the two day event, plus interviews with organizers, fans, and performers was, like attending the event itself, a friendly and fun way to spend a couple of days in August. Watch the video.
We finished 2017 strong with a series of videos for the Wisconsin Economic Development Corporation that feature people from around the state who have discovered, returned to, or have stayed in Wisconsin to create a quality of life that they could only find here. Working with our subjects during pre-production, we're able to present opportunities that illustrate their unique stories, ask questions that uncover personalities, and show a little of what their life is like in Wisconsin. This is an on-going project throughout 2018, but the first couple in the series can be found here and here.
We recently completed a project for a young professional group called NEWaukee that followed the development, progress, and launch of their YPWeek initiative. We worked with groups of young professional organizers in five Wisconsin cities over three months to document and present YPWeek as a leading initiative for employers seeking to attract and retain young talent in Wisconsin.
Just finished another project for Hartland Lakeside School District, specifically for Hartland North's unique approach to the primary years of education. We spent the day with school administrators, teachers, parents and kids. Capturing the activities of a normal school day without disrupting the children in their natural environment — like a David Attenborough documentary, but with #2 pencils and lunch-boxes instead of gazelles on the African Savanna. Always a fun day.
We've started production on a project for NEWaukee's YPWeek, a yearly platform for young professional experiences and networking. Over the next several weeks we'll be capturing preliminary events all over Wisconsin leading up to the event in April. Our first stop was Steven's Point for a day of interviews with key planners and stakeholders, as well as networking events at O'so Brewing and Great Northern Distilling. Look for more installments in the coming weeks as the project comes together.
In an effort to attract new parents and students through the open enrollment process, Hartland Lakeside School District worked with Tack to create a video in which the enthusiasm of the parents, the dedication of the teachers, and the energy of the students become the voice of the school district itself.
During our time on site at three schools, we were able to capture images of kids and teachers at work and play through all facets of their day. In fact, we gathered so much material from our time with Hartland Lakeside that additional videos on a range of topics is planned. Look for those soon.