We recently finished a movie theater spot for Goodwill of South Central Wisconsin that will play as people are sitting down, sorting their Goobers from their Raisinets, or texting the babysitter. And then...what's this? An ad for a cool new boutique store that sells clothes, vintage audio visual gear, housewares, accessories and furniture? Yep, that's Goodwill. So if you happen to be out at a movie this month in the Madison area, try to get there early. Or just check out the video on our website.
Planning the work and working the plan usually involves planning for the unexpected, and working in the flexibility to achieve the goals of the shoot while allowing for all the variables that play out during production. Never more true than when working with animals, as in our recently project for BioBlu.
Two days on a working dairy farm, with hundreds of cows, completing an extensive shot-list to introduce dairy farms to a new product for hoof disease prevention. Heller Farms outside in Alma Center WI were a very accommodating to us as we climbed over gates, spooked cows, flew drones, and inserted ourselves into all aspects of dairy life. The result is sever...
We recently completed a project for a young professional group called NEWaukee that followed the development, progress, and launch of their YPWeek initiative. We worked with groups of young professional organizers in five Wisconsin cities over three months to document and present YPWeek as a leading initiative for employers seeking to attract and retain young talent in Wisconsin.
Video offers a tremendous power to connect with a target group in secondary, and even tertiary ways, regardless of how far along the "sales funnel" that target may be. Product overview videos, such as our recently completed series for CapTel, offer prospective customers an opportunity to "see themselves" in the product's use and its features — reflective of their lifestyle, that imagines the product in "their space" and customized for their use. Captioned content, in both English and Spanish, helps further the sense of connection between CapTel and their hard-of-hearing audience.
Just finished another project for Hartland Lakeside School District, specifically for Hartland North's unique approach to the primary years of education. We spent the day with school administrators, teachers, parents and kids. Capturing the activities of a normal school day without disrupting the children in their natural environment — like a David Attenborough documentary, but with #2 pencils and lunch-boxes instead of gazelles on the African Savanna. Always a fun day.
We've started production on a project for NEWaukee's YPWeek, a yearly platform for young professional experiences and networking. Over the next several weeks we'll be capturing preliminary events all over Wisconsin leading up to the event in April. Our first stop was Steven's Point for a day of interviews with key planners and stakeholders, as well as networking events at O'so Brewing and Great Northern Distilling. Look for more installments in the coming weeks as the project comes together.
In an effort to attract new parents and students through the open enrollment process, Hartland Lakeside School District worked with Tack to create a video in which the enthusiasm of the parents, the dedication of the teachers, and the energy of the students become the voice of the school district itself.
During our time on site at three schools, we were able to capture images of kids and teachers at work and play through all facets of their day. In fact, we gathered so much material from our time with Hartland Lakeside that additional videos on a range of topics is planned. Look for those soon.
Every five years Regal Beloit Corporation assembles a team of employees from across the company to reevaluate goals and initiatives for the coming five years. This year, they used a series of video segments to communicate these goals to employees world-wide. A message from the CEO, an introduction to the team, and an electrifying animated video launched the initiatives and values in a big way. Each translated and subtitled into six languages, all ready to go for the January 2017 announcement.
Working on location in a busy hospital environment presents a number of challenges to the production schedule, but also many opportunities for capturing real moments in healthcare. This was particularly true during our maternity and NICU projects with Providence Health and Services in California. With the help of the marketing team and all of the staff willing to jump in, we were able to keep a production schedule moving over three days at three hospitals, while remaining flexible enough to watch for those moments between parents, the physicians and nurses, and the new babies that brought them together.